The Security Industry Has Changed—Has Your Business?
For many years, CCTV cameras have been the workhorse of the Indian electronic security market. The business of CCTVs is the bedrock on which many thousands of dealers have thrived, providing residential, business, school, commercial, etc properties with reliable security solutions.
The market has evolved significantly.
Customers of today do not ask simply for cameras. Customers today ask for an instantaneous intrusion notification, remote operation from mobile, smart automation, access control, wireless alarm systems, and smart security that provides “right-now protection” to their property instead of reviewing recordings of past events.
If your business still solely concentrates on CCTVs, then you are probably not doing it ‘wrong,’ but you may have missed one of the fastest-growing business opportunities in the security domain.
The great part? Upgrading doesn’t mean ending reliance on CCTV; rather, it is to broaden your portfolio and be an end-to-end smart security provider.
Why CCTV Alone Is No Longer Enough
CCTV still has a vital role to play as part of a security strategy, but cameras are largely about recording what happened, not preventing it while it is happening. However, nowadays, customers want their systems to be able to:- Prevent and detect unauthorized entry immediately;- Notify their smartphone immediately;- Trigger automatic audible alarms;- Connect to the smart home ecosystem;- Function even when there is no internet access;- Be managed anywhere and anytime. This new customer expectation has redefined the way that security installers are rated; that being said, they need a holistic security solution that goes far beyond surveillance.
The Biggest Challenge Facing CCTV Dealers Today
What common problems do many CCTV dealers face?
- Heightened price wars
- Declining profits
- Customers purchasing based on price only
- Cheap camera kits on marketplaces
- Prolonged sales process
- Few follow-up opportunities
Once camera gear is viewed as a commodity, what differentiates your business?
By incorporating bundled security solutions, you can start to win customers on value, not just price.
The Rise of Smart Security Integration
Going Beyond Devices – Security Is an Ecosystem. The security market is changing rapidly. Home security systems no longer just provide an intrusion alarm.
In recent years, security installations have become an integration of different technologies: Wireless intrusion detection – Mobile app management CCTV surveillance – Cloud-enabled notifications Video doorbells – Access control Systems to monitor air quality – Smart home automation. For end customers, this offers the ultimate package where they can secure, monitor, automate, and manage their property through one holistic ecosystem.
We believe that dealers providing holistic integrated solutions can win bigger contracts.
Why Wireless Security Is Creating New Opportunities
Wireless Security Means a Simple Installation From Traditional Systems to New Age. It’s taken years for the wireless security installation experience to become what it is today, and frankly, we’re proud of where the systems have come from. If you were to install a wireless security system instead of an all-wired system you could now realize the benefits of: Quickly install and terminate a system in just minutes Minimize the need for drills and messy drywall cutups Perform installations so neat that no drywall finishing is required Ability to easily scale the system up as the customer’s needs grow Minimal need for physical maintenance remotely diagnose system issues via mobile device and the cloud Put control in your customer’s hands with a mobile-enabled alarm app Ensure no loss of service during an internet outage with reliable cellular communication
Expand Your Portfolio with U-PROX
U-PROX allows dealers to offer up more than just surveillance systems. Now they can offer professional wireless intrusion security for villas and offeces and homes.
The U-PROX system contains: wireless intelligent sensors, encrypted communications, a centrally managed wireless software platform, scalability for smart villas, apartments, stores, offices, and warehouses. Etc.
Dealers use U-PROX as an option to upgrade their existing projects with low-to-medium-voltage cabling costs.
Add Smart Living with LifeSmart
Today’s homebuyers want homes that are secure AND smart. Create homes for life with the LifeSmart system. Home automation allows you to provide these valuable solutions for your customers: Lighting automation, intelligent switches, motion and environmental sensors, power management, remote-operated smart device automation. Coupled with the protection of integrated systems, provides a value-added package that satisfies the demands of new homeowners and generates greater potential revenue for you as a security dealer.
Deliver Premium Security with AJAX
AJAX is a superior wireless intrusion detection solution that gives a new level of protection to top-tier commercial and residential users, benefiting from lightning-speed alarm reporting, encryption, and high levels of false alarm immunity thanks to its modern look and amazing performance.
Complete Your Solution with Onyyx
Flexible, easy-to-install wireless security: Onyyx offers flexible wireless security for many residential and commercial projects. It consists of a scalable ecosystem allowing dealers to grow customer systems over time.
Why Customers Prefer Integrated Security Partners
Your customers want a single point of trusted accountability to do it all. They don’t have the time to manage multiple vendors and would rather rely on a single professional who can implement, install, program, configure, and maintain a complete integrated security solution – surveillance, intrusion, automation, and access control – to provide their customers ongoing tech-enablement.
How Lehagen Helps CCTV Dealers Modernize
Implementing new technologies can be intimidating for businesses that have relied on CCTV for years.
That’s where Lehagen comes in.
Lehagen equips dealers, installers and system integrators with access to professional wireless security and smart home solutions coupled with the necessary support to successfully implement them.
Being India’s only authorized master distributor for leading brands including U-PROX, LifeSmart, AJAX and Onyyx, Lehagen will allow your partners to readily venture into burgeoning markets.
Partnering with Lehagen allows dealers to have:
- Top-rated global security brands
- Product technical training
- Guidance in installation
- Pre-sales and post-sales support
- Dealer enrollment
- Product displays
- Warranty services
- New business avenues
Lehagen makes it simpler than ever to implement your first wireless alarm system, or to develop the business of a complete smart security.
Benefits of Evolving Beyond CCTV
There are many benefits to growing your business beyond camera systems.
Dealers can…
- Increase average order size
- Achieve higher profit margins
- Get more competitive pricing from low-cost competitors
- Generate repeat business from future upsells
- Create longer-term customers
- Tackle premium home projects
- Sell year-long service packages
- Incorporate smart home devices
Instead of selling products only for the sake of price, you’ll compete by expertise and the expertise of solution selling, customer service, and total home solutions.
What the Future Looks Like
The new Indian security system market is developing with interconnected digital experiences powered by wireless technology and mobile services, cloud-based intelligence, intelligent Automation & AI-based analytics. They are customers who have an easier, all-in-one, smart view of their security experience, operable from their mobile phones. The dealers that make an effort and equip their business skills and technological advantages right now will succeed in addressing the security requirements in the future. This success opportunity lies not in replacing CCTV; it’s rather in augmenting it
Final Thoughts
But while CCTV is definitely part of your future – the traditional approach of surveillance cameras alone isn’t going to cut it in today’s homes and businesses. It’s going to be about delivering smart systems with full integration, intelligent intrusion, automation, remote management capabilities, and total integrated security systems. Expand your range of services and hardware by including the U-PROX, LifeSmart, AJAX, and Onyyx systems, and train with Lehagen for the expertise you need, and you can evolve your business to become the total smart security solutions provider of tomorrow. Smart systems: The Market is Changing. Whether it’s about investing time and resources into evolving your skillset and technology, the question dealers need to answer today isn’t ‘if’; it’s ‘how quickly’?
Frequently Asked Questions
Is CCTV becoming outdated?
No, video monitoring continues to be integral; however, clients demand sophisticated systems that are composed with automation features and intrusion detection that can be handled out of your location.
Why should CCTV dealers offer wireless security systems?
In the future, dealers will be able to enhance the project size and value to achieve better profitability through increased scope and less installation time using wireless solutions and provide a 100% security solution.
What products should CCTV dealers add?
Other useful security additions include wireless intrusion detection, smart home automation, access control, environmental sensors, and Integrated Systems like U-PROX, LifeSmart, AJAX, or Onyyx.
How can dealers compete with low-cost CCTV sellers?
Instead of competing on the price of products, develop a value package that includes expertise, system design, quality of install, technical assistance, and a full smart security solution.
How does Lehagen help dealers grow?
Lehagen offers quality security brand access, training on products, installation support, warrantied products, and opportunities for business growth that allow dealers to move past purely installing CCTV systems.